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Dunlop SEMA Booth Revives Buzz Cuts, ‘Maxxed Out’ Surprises
AKRON, Ohio, Oct. 26, 2005 — Dunlop's treadheads are making a huge headway
this year, and at next week's Specialty Equipment Market Association show, more
than 200 buzz cuts are scheduled to debut.
Besides getting clipped, a visit to Dunlop's new and expanded booth (41427) in Las Vegas Convention Center's South Hall also means a chance to take the wheel of a drift car, a popular sport that began in Japan and is now sweeping North America.
OK, so maybe you can't actually climb into the driver's seat. But remote control drifting is the next best thing — and a good chance to understand the importance of tire traction and lateral grip.
Speaking of grip, Nate “Scissorhands” Hoops is sharpening his haircutting tools, and Dunlop Direzza DZ101 tread designs are dancing in the heads of the throngs visiting the automotive aftermarket show. With Chicagoland's Hoops cutting at a 50 head-per-day clip, expect to see more treadheads running around the Convention Center next week.
Andy Traicoff, director of Dunlop marketing in North America, said, “Dunlop's booth is all about performance — from sleek treadheads to sideways drifting cars to the annual ‘Maxxed Out’ Awards. There also will be plenty of surprises.”
SEMA goers are invited to attend the Dunlop “Maxxed Out” Award
presentation Wednesday, Nov. 2, at 10 a.m. at Dunlop booth 41427 in the South
Hall. MotorWeek host John Davis will present trophies for the best tricked-out
Dunlop cars at the show.
Davis, the Emmy Award-winning producer, host and creator of MotorWeek, television's original and most popular automotive series, will be featured in the Dunlop booth next Wednesday.
“Given John Davis' 20 years of covering the auto industry, he brings a unique perspective to the Dunlop booth,” Traicoff said. “And happily, John is all about performance, which ties into the Dunlop brand perfectly.” Dunlop became a sponsor of MotorWeek on PBS and Speed Channel this season.
The Dunlop booth size more than doubles this year, with emphasis on a major
Direzza ultra-performance and race tire expansion and several noteworthy
exotic sports and tuner cars.
“Because the SEMA Show emphasizes tuner-style automotive accessories, the venue is a perfect fit for Dunlop,” Traicoff said. “With its creative booth activities at the show — including treadheads — Dunlop has been the talk of SEMA for the past two years.
“Thanks to even more creativity this year, I believe show-goers will be talking about Dunlop for the next year. We're out to create a buzz.”
The following attractions are scheduled to appear in the Dunlop booth:
- A 700-hp Audi TT from HPA Motorsports Inc., of Surrey, British Columbia, on Dunlop SP Sport Maxx ultra-performance tires. HPA owner Marcel Horn won a Dunlop “Maxxed Out” Award last year in the “Most Extreme Performance” category. His 550-hp 2004 Volkswagen R32 sports car now can be “driven” on the latest installment of PlayStation 2's Gran Turismo game.
- Jesse Rooke, a rising star in the custom cruiser industry, with his Dunlop '05, a 120-horsepower 2006 Rooke Custom Kali Racer model that pays homage to Dunlop's motorcycle race tires. Rooke's handiwork has been seen on Discovery Channel's Biker Build-Off.
- Big Len Monserrat, one of the top contenders in sport compact drag racing, brings his hand-built Mitsubishi Eclipse dragster to the show. The new paint scheme has to be seen. It incorporates signatures from more than 1,300 leaders in sport compact drag racing.
- McKinney Motorsport introduces its new Nissan Silvia drift car, rolling into the show on Dunlop Direzza DZ101 ultra-performance tires. Tanner Foust, McKinney's driver, is fresh off his Formula D series late-season podium finish.
- Pontiac Solstice, modified by famed GM tuner Gravana Inc., on 19-inch Direzza DZ101 tires. This Solstice is the way automotive enthusiasts love to see it sold: A V8 power plant replaces the in-line 4, suspension upgrades, knife-edged doors, custom interior appointments and more.
- Driving enthusiasts can register at the booth for next year's Dunlop Drivers Cup competition. It's a cool way to get the chance to drive in the international drivers' challenge.
Dunlop is a global tire brand with an excellent reputation among performance car enthusiasts. Well known for its prestigious original-equipment fitments and sports car racing heritage, Dunlop is also a key supplier to sport compact enthusiasts featuring "tuner" tire sizes and race series sponsorships.
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