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Dunlop Tires North America Showcases Performance and Heritage as Official Tire of Air|Water

RANCHO CUCAMONGA, CA – Dunlop Tires North America served as the Official Tire of Air|Water on April 25, joining one of the most distinctive celebrations of Porsche automotive culture in North America.

Held in Southern California, Air|Water brought together more than 1,000 vehicles and thousands of spectators for a curated event celebrating the full evolution of Porsche. Created by the team behind Luftgekühlt, the globally recognized event series dedicated to air-cooled Porsche culture, Air|Water expands that vision to include the full spectrum of the Porsche marque. From air-cooled icons and modern water-cooled performance vehicles to electrified supercars, the event created a premium environment for enthusiasts, collectors, builders, and performance-focused brands.

Dunlop’s presence at Air|Water reflected the brand’s deep connection to motorsports, performance engineering, and premium automotive culture. A centerpiece of the display was the iconic Dunlop bridge, long associated with Circuit de la Sarthe and the 24 Hours of Le Mans. The original version of the bridge was built for the first running of the legendary endurance race in 1923, making it one of the most recognizable visuals in international motorsport.

“Air|Water brings together a passionate community with a true appreciation for heritage, engineering, and performance,” said David Velasquez, Lead, Motorsports & Events, Dunlop Tires North America. “It was an ideal setting for Dunlop to showcase our motorsports history, our premium tire lineup, and our continued connection to some of the most respected performance vehicles in the world.”

Dunlop’s vehicle display featured a Porsche 911 GT3 R Rennsport, a limited-production, track-only model with only 77 units produced. The vehicle showcased Dunlop Racing Slick technology and reflected the brand’s continued involvement in high-performance motorsport applications.

Also on display was Dunlop’s Porsche 911 Turbo, featuring the official global Dunlop livery debuted in North America and also seen on the Nürburgring Endurance Dunlop Motorsports Porsche 911 GT3 R 992 in Germany. The livery was designed in partnership with Gran Turismo’s development team, recognizing Dunlop’s presence across both real-world motorsport and digital racing simulation.

Inside the booth, Dunlop highlighted several products from its growing North American tire portfolio. The display included the Dunlop Blue Response A/S, a premium all-season performance touring tire now available to consumers, as well as a preview of the upcoming Grandtrek HLX. Dunlop also showcased the Sport Maxx Race 2, fitted to the brand’s Porsche 911 Turbo, along with Dunlop Motorsports Racing Slicks displayed with the GT3 R Rennsport.

“Every element of the display connected back to Dunlop’s performance DNA,” Velasquez added. “From endurance racing history to modern Porsche engineering, Air|Water gave us a meaningful opportunity to engage with enthusiasts who understand and value tire performance.”

Dunlop Tires North America’s participation as Official Tire of Air|Water and Luftgekühlt underscored the brand’s commitment to premium automotive culture, performance-focused products, and meaningful engagement with enthusiast communities.

ABOUT DUNLOP

In 1888, John Boyd Dunlop developed the first air-cushioning system in history, which laid the foundation for the world’s first practical pneumatic tire and ultimately led to the establishment of Dunlop Tires as a multinational tire company. Since then, Dunlop has shaped industries beyond the road and continues to stand at the forefront of innovation. The same ingenuity that inspired John Boyd Dunlop’s first breakthrough endures today in the brand’s commitment to engineering excellence across its product lines, including Blue Response all-season, Sport Maxx high performance, and Grandtrek highway luxury tires. Through rigorous research and advanced materials, Dunlop continues to set new standards in performance, safety, and ride quality.

More: https://dunloptires.com/

ABOUT LUFTGEKÜHLT

In the world of Porsche, Luftgekühlt stands as a tribute to all air-cooled models in the brand’s illustrious history, from the Pre-A 356 to the 993 series, which wrapped up in 1998. Luftgekühlt is more than an event; it’s a true Porsche phenomenon. It all started from humble beginnings, showcasing a meticulously curated selection of historically significant and intriguing cars, both street and race. What began as a modest gathering has now grown into an event that attracts a global audience.

Over the past decade, Luftgekühlt has ignited a fervor for air-cooled Porsches through its worldwide presence and numerous event activations. There’s no rigid formula for our events; instead, we thrive on unique venues, engaging people, and a hefty dose of creative expression. These elements are always at the heart of what we do.

Our team is passionate about crafting extraordinary experiences that celebrate the allure of air-cooled Porsches. This includes exciting collaborations with like-minded individuals and brands who share our enthusiasm.

More: https://luftgekuhlt.com/pages/new-about

ABOUT AIR|WATER

From the creators of Luftgekühlt comes the largest single-brand automotive experience to hit Southern California. Embarking on a fresh format that traces Porsche's journey from its inaugural moments to the contemporary masterpieces and most cutting-edge examples of today.

More: https://air-water.com/